Archetype Fitness is a one-stop shop for training, nutrition, wellness, chiropractic, and physical therapy, with a central core message that movement is the key to a happy and healthy life. They were looking to match their elevated brand with sophisticated and beautiful content while still retaining its educational central properties.

We directed and produced a video package for Archetype, including an overview film showcasing their training facility and the services they provide their clientele. Additionally, within this package, we included films for patient onboarding and facility overviews.

In 2021, we teamed up with Father Nature to capture the process and commitment of each team member to their craft. Our goal was to showcase the properties, recruit new talent, highlight the brand's heroes, and remind clients why Father Nature is exceptional.

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Our productions aimed to anchor our core message on teamwork, dedication to craft, and the value of rewarding work. We showcased everything mentioned above, and we believe that our films achieved that goal. By putting our Ace short-form kit into use, Father Nature's viewer-engagement boosted immediately by 350% from the previous year.

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The Exceptional Foundation needed a film to represent their programs for both children and adults.

To highlight the personal dreams and ambitions of the people in the Exceptional Foundation, we created a brand documentary that follows Frankie's morning routine and Ethan's end-of-day routine. The film aims to place their dignity front and center, allowing them to shine as the exceptional individuals they are.

This story emphasizes the need for uplifting dignity in every human life, especially those with special needs.

Wild Card Bicycles in Opelika, AL creates handmade bikes custom-tailored to each rider. Owner and builder Jay Sandefur has over 30 years of experience designing, welding, and building bikes. He builds bikes because he loves creating and making his customers happy. Wild Card needed a rebrand and full creative content package. We partnered with a design group to build the brand and produced visuals, process imagery, brand film direction, and a social media package.

We focused on three simple statements: What sets Wild Card Bicycles apart? Why should the cyclist care? Who's behind the welding mask? We delivered a package of brand photography and video assets that reveal Wild Card and its shop.

Before our partnership, most of Wild Card's clients were regional. After we wrapped up the project, we secured a story on @theradavist, giving Wild Card Bicycles a national platform.

The project required a clear, yet complex approach to capture a classic Southern summer while showcasing Milo's products in a visually appealing way. Our team successfully balanced lifestyle-driven scenes with technical product captures.

Our studio directed and produced the entire film and photo campaign, with the help of a great production crew from BHM. We're proud to have worked with Milo's on this campaign.

When RMG was tasked with sharing their all-encompassing support with their donor-base, the challenge was apparent: how do you adequately showcase "gracious hospitality"?

Good Sport took a creative approach, drawing on Bryan Johnson's unique perspective and a film style to create a series of films for RMG called "Hospitality Stories." These films showcase the impact of the organization through guests and volunteers within the RMG family.

Photography: Bryan Johnson
Post-production: Drew Young & Jordan Mahy

Our task was to showcase the community aspect of this indie bookstore, which serves as a hub for book lovers.

To achieve this, we produced a 6-month content runway that included a film and photo series promoting Little Professor's membership service and new location. Our member stories series features Little Professor members sharing how they use and enjoy their membership, highlighting the clear and convenient perks, as well as the immeasurable value of being part of a larger book-loving community.